WORLDWIDE REPUTATION FOR HONESTY, QUALITY AND DURABILITY
To make goods from the best materials obtainable, and guaranteed every piece of merchandise. If he didn't stock an item a customer needed, he custom-made it for him. Filson's name became synonymous with reliability, satisfaction and honest values. By the 1960s, Filson's reputation as the premier outfitter for outdoorsmen had spread around the globe. In addition to being stocked by retailers of quality outdoor wear, Filson garments were being ordered by mail from places as far away as Greenland.
"The goods we quote must not be confounded with the cheap and vastly inferior grade with which the market is over-run. Such goods are not only useless for the purpose for which they are intended, but the person wearing them would be better off without them."